Co-design is a word we are hearing lots at the moment and has become a buzz word of sorts over the last few years, however, it is by no means a new concept. Here are Cynergy we’ve been using the principles of co-design for over a decade.

Here at Cynergy we are always on the look out for new ways to challenge our event design thinking to keep content fresh and audiences engaged. Both delegates and speakers are well accustomed to a ‘typical’ event/conference style event making it vital to ensure we experiment with ideas ‘outside of the box’ to keep attendance levels high and ensure the best return on investment for our clients. We have recently experimented with PechaKucha style of presentation with a few different clients, which has had hugely positive feedback from both audience members and presenters.

We’ve all heard the saying "You can't understand someone until you've walked a mile in their shoes."

Every public-sector service and intervention requires design around users needs, and therefore they should always be found at the heart of the feedback loop. If we exclude user's voices, we are designing products and services which aren't fit for purpose. Fully understanding the need, how people interact and the accessibility of your message is key to being smarter and engaging more effectively.