To find out more about what we've been up to recently, and our thoughts and interpretations of the challenges that face the sectors in which we work, read on below.
It’s time to re-engage your audience with powerful visual content
We’ve all heard the phrase “A picture is worth 1,000 words”. And it’s true.
Right now, we live in a highly visual world - and always have really (think ancient hieroglyphs and petroglyphs!). Our brain loves visual stimuli and processes images 60,000 times faster than text. People can also recall 80% of what they see and do, compared to just 10% of what they hear and 20% of what they read. So, however you communicate with your audience, it’s a no-brainer that powerful visuals should be used to get across your key messages.
Eight months ago, we welcomed (not so new!) starter Megan to the Cynergy team! Over that period, we have seen her settle well into her role - so we thought it would be a good idea to ask her some quick-fire questions so that you can get to know her a bit better…
So Megan, tell us a little bit about yourself?
‘A hug in an app’: providing staff with a 24/7 wellbeing solution
Our NHS is the heart of the nation. In recent times, it has been put under greater strain due to financial and workforce pressures, along with the increasing demand of an ageing population. This kind of pressure has ultimately led to many parts of the NHS becoming incredibly stressful environments to work in, with 30 per cent of sickness absences due to stress.
In light of this, the Walton Centre NHS Foundation Trust have recently taken an incredibly innovative and disruptive step to promote wellbeing throughout their organisation.
How do you make your event a catalyst for change?
As you can imagine, it can be incredibly difficult bringing together a large and geographically dispersed team on a regular basis – especially a group of leaders with intense time and work pressures. But even more challenging, once you have them in one room, is really making an impact that goes beyond their attendance on the day.
Who said engaging with employees was easy?
More often than we all would like, we see internal communication strategies overlooked or simply not given enough resources to really have an impact. A strong and effective internal communications strategy is essential when it comes to creating a shared vision and meaning across all teams within an organisation, and ensures everyone is working collaboratively towards a common goal.