To find out more about what we've been up to recently, and our thoughts and interpretations of the challenges that face the sectors in which we work, read on below.
#NHS70 – What it means to us…
The National Health Service has just turned 70, so what better opportunity than this to give our thanks to the nation’s most loved institution! Not only does the NHS have an enormous impact on our day to day lives here at Cynergy where we work hard to support them through creative engagement solutions, but also to our personal lives outside of the workplace. Like everyone else in the country, the NHS has affected each our team in many different ways, from maternity services and general practice, right through to cancer research and end of life care.
How do we do it differently?
Over the past ten years we have been working with the NHS North West Leadership Academy on a variety of their events, from the design and delivery of their Annual Leadership Recognition Awards to Masterclass Series and Membership Roadshows. However recently, the Academy have gone through a period of change in terms of their offer needing to align to the changing needs of members and stakeholders, giving NWLA the need to design something to meet this new, ever changing world and focus on what hot topics are important now.
Are we co-designing, or are we steering people towards our version of the ‘right’ solution?
Co-design is a word we are hearing lots at the moment and has become a buzz word of sorts over the last few years, however, it is by no means a new concept. Here are Cynergy we’ve been using the principles of co-design for over a decade.
What could you get across in 400 seconds?
Here at Cynergy we are always on the look out for new ways to challenge our event design thinking to keep content fresh and audiences engaged. Both delegates and speakers are well accustomed to a ‘typical’ event/conference style event making it vital to ensure we experiment with ideas ‘outside of the box’ to keep attendance levels high and ensure the best return on investment for our clients. We have recently experimented with PechaKucha style of presentation with a few different clients, which has had hugely positive feedback from both audience members and presenters.
Can you really understand user needs, without walking a mile in their shoes?
We’ve all heard the saying "You can't understand someone until you've walked a mile in their shoes."
Every public-sector service and intervention requires design around users needs, and therefore they should always be found at the heart of the feedback loop. If we exclude user's voices, we are designing products and services which aren't fit for purpose. Fully understanding the need, how people interact and the accessibility of your message is key to being smarter and engaging more effectively.
Is social leadership the answer to engaging with the workforce of the future?
By the time the NHS Five Year Forward View is realised in 2020, half of our total workforce will be millennials. NHS Employers have estimated we will need to fill 13.5 million job vacancies in the next ten years, and with the recent news that the number of EU nationals registering as nurses in England dropped by 92% since the Brexit referendum in June, and that more nurses and midwives are leaving the profession than joining it, this led us to consider, how do we engage the future workforce now, to prevent shortages?