The Changing Face of Engagement…

August 2017

The different channels required to engage and inspire today’s audiences has changed vastly throughout our time in the industry. Our regular projects in 2002 were made up of printed newsletters, sent through the post to CEOs to cascade to their teams. We are now inundated with requests to bring communications to life, and motion graphics are proving particularly popular as a way of creating a simplified visual resource to relay often complex messages.

The advancements in technology over the past decade have been unparalleled and has opened the door to a whole new world of communication possibilities, with the success of social media platforms completely transforming the way in which we communication and share information.  As mobile technologies become ever increasingly more common and social media becomes the normal part of every engagement campaign, so does the need for more frequent and relevant engagement.

These developments in technology have both influenced and been influenced by the new generations and their preferential forms of communication. As experts in Generational Theory, we know well that to most effectively engage each of the varying generations you need to offer interchangeable forms of communication. What might have previously worked well as a method of communication for the Baby Boomers and Generation X audiences, will not translate well for the younger Generations Y & Z, who need more instant communication styles. Our engagement tools have developed in line with the changing generations, such as our ‘You Design’ tool which offers a platform for sharing information and ideas and gathering feedback, with features such as two-way dialogues, feedback and co-creation options which Generation Y & Z crave.

Finding new and innovative ways to communicate has not only given more options to our clients, but has also helped with ever mounting budget constraints, giving organisations alternative and often cheaper methods to effectively communicate, and recent work with several healthcare clients has asked us to do just this! We have recently brought to life some very informative and content heavy flat literature through visual and engaging motion graphics, take this one for example: Health Improvement Scotland’s (HIS) Pressure Ulcer Standard Motion Graphic.

HIS previously had a long and complex printed document to explain their Pressure Ulcer Standards which was found unmemorable and difficult to digest. This motion graphic provides a more innovative and cost effective resource that can visually share important information that can quickly be absorbed, for their staff and service users.

We love an engagement challenge, so please get in touch to see how we can help you!

Contact us on: info@cynergy.co.uk / 01642 713211